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Tenderpatch

Media Buying

AFFINITY WATER LIMITED

Open Interest closes in 16 days

Key facts

Deadline to express interest or request to participate
Monday 2 November 2026, 09:00 (UK time) Interest closes in 16 days
Buyer's estimated value
£6,000,000 (excl. VAT) The buyer's own estimate, not income to you.
Contract period
1 Mar 2027 to 28 Feb 2030
Procedure
Competitive flexible procedure
Notice type
Tender notice (UK4)
Suitable for SMEs (per buyer)
Yes

Decision brief

Taken from the buyer's published notice (shown as written, shortened where long). Tenderpatch has not added to or interpreted it. Always read the official documents before bidding.

How bids will be scored
  • Commercial 60%
  • Technical 40%
Conditions of participation (what you must show)
None published in the notice. They may be in the tender documents.
Contract length and extensions
1 Mar 2027 to 28 Feb 2030. Extensions: Initial contract period 1st March 2027 - 28th February 2030 The contract will be awarded for an initial term of 3 years with the option to extend for up five periods of one year, with a maximum overall term of 8 years.
How to submit
Please note that this procurement process will be conducted electronically. All documents and communications will be managed through the Affinity Water e-tendering portal called 'In-tend'. If you are interested in this opportunity, please follow the steps below by 09:00am on Friday 16th October 202… Open supplier.in-tend.co.uk ↗ Electronic submission: allowed.
Tender documents
No document links in the notice. Use the official notice link.
New to public tenders? Plain-English guide to this page
Framework
An agreement that sets terms for work the buyer may order later, often from several suppliers. The value shown usually covers the whole agreement, not one job.
Open for bids / closing date
You must submit by the closing date and time, normally through the buyer's own online portal. Late bids are normally refused.
Clarification questions
A deadline for asking the buyer questions about the tender. It is earlier than the closing date.
Conditions of participation
What the buyer asks suppliers to show before they can be considered, such as experience, insurance or accreditations.
Bids are scored on
How the buyer will compare bids, usually a split between price and quality. A 60/40 split in favour of quality means the cheapest bid will not necessarily win.
Lots
A tender can be split into parts. You can often bid for only the lots that suit you.
Area (ITL)
The buyer names an official statistical area for where the work is, not a street address. Check the tender documents for the actual sites.
UK4 and other notice codes
Official codes for the type of notice. A "tender notice" means bids are being invited.

General explanations written by Tenderpatch, not part of this notice.

Description

To appoint a supplier or suppliers to provide paid media (digital and offline advertising) services to Affinity Water. Affinity Water is seeking a strategic paid media supplier(s) to develop, plan, activate, optimise and evaluate an ongoing programme supporting Keep Life Flowing and our wider water saving and behaviour change activity. The programme must run throughout the year, supporting annual water reduction targets that reset on 1 April 2027. Activity must be ready to launch from April 2027, ahead of potential early heatwaves and increases in demand. The supplier(s) should be able to provide all services including but not limited to: - Paid media strategy, - Insight, analytics and optimisation, - Media and channel planning, - Media buying, - TV, - Radio, - Performance digital, - Social media buying.