2026-843 CMM LEB and Pork Evaluation
Open
Closes in 5 days
Key facts
- Closing date
- Wednesday 21 October 2026, 12:00 (UK time) Closes in 5 days
- Buyer's estimated value
- £166,666 (excl. VAT) The buyer's own estimate, not income to you.
- Clarification questions deadline
- 14 October 2026, 12:00
- Contract period
- 4 Nov 2026 to 30 Apr 2027
- Procedure
- Below threshold - open competition
- Notice type
- Tender notice (UK4)
- Suitable for SMEs (per buyer)
- Yes
Decision brief
Taken from the buyer's published notice (shown as written, shortened where long). Tenderpatch has not added to or interpreted it. Always read the official documents before bidding.
- How bids will be scored
- Not stated in the notice.
- Conditions of participation (what you must show)
- None published in the notice. They may be in the tender documents.
- Contract length and extensions
- 4 Nov 2026 to 30 Apr 2027.
- How to submit
- Through defra-family.force.com ↗ (the buyer's own portal). Electronic submission: allowed.
- Tender documents
- No document links in the notice. Use the official notice link.
New to public tenders? Plain-English guide to this page
- Framework
- An agreement that sets terms for work the buyer may order later, often from several suppliers. The value shown usually covers the whole agreement, not one job.
- Open for bids / closing date
- You must submit by the closing date and time, normally through the buyer's own online portal. Late bids are normally refused.
- Clarification questions
- A deadline for asking the buyer questions about the tender. It is earlier than the closing date.
- Conditions of participation
- What the buyer asks suppliers to show before they can be considered, such as experience, insurance or accreditations.
- Bids are scored on
- How the buyer will compare bids, usually a split between price and quality. A 60/40 split in favour of quality means the cheapest bid will not necessarily win.
- Lots
- A tender can be split into parts. You can often bid for only the lots that suit you.
- Area (ITL)
- The buyer names an official statistical area for where the work is, not a street address. Check the tender documents for the actual sites.
- UK4 and other notice codes
- Official codes for the type of notice. A "tender notice" means bids are being invited.
General explanations written by Tenderpatch, not part of this notice.
Description
AHDB require retail analysis for campaign results from top level categories for total beef and lamb, and total pig meat down to specific cuts or products, such as pork mince or beef mince. Therefore, it is imperative the agency are suppliers of robust retail data.
The budget for this project is £100,000 (including VAT) per marketing campaign (so £200,000 in total).
AHDB’s marketing campaigns aim to accelerate positive attitudinal change towards British beef, lamb, dairy and pork, and ultimately drive sales.
AHDB’s marketing team have done a few consumer media modelling studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return in retail sales our campaigns have for our sector products. This information is used to inform future campaign activity and look to optimise, based on recommendations from the results of the analysis.
Closing date is 21st October at NOON