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Tenderpatch

Contract for the Provision of Digital Marketing Tourism & Economic Development Services

Petersfield Town Council

Open Closes in 30 days

Key facts

Closing date
Sunday 15 November 2026, 23:59 (UK time) Closes in 30 days
Buyer's estimated value
£54,000 (incl. VAT) The buyer's own estimate, not income to you.
Clarification questions deadline
6 November 2026, 12:00
Contract period
1 Dec 2026 to 30 Nov 2027
Procedure
Open procedure
Notice type
Tender notice (UK4)
Suitable for SMEs (per buyer)
Yes

Decision brief

Taken from the buyer's published notice (shown as written, shortened where long). Tenderpatch has not added to or interpreted it. Always read the official documents before bidding.

How bids will be scored
  • Relevant Experience 30% : Previous and extensive experience in planning and executing digital marketing campaigns. ; Experience of successfully using all mainstream social media platforms. ; Experience of web content creation and routine updatin…
  • Quality 25% : Detailed and logical approach to how the contract objectives will be met. ; Evidence of successful digital marketing campaigns. ; Demonstrates a clear understanding of the market needs and how to engage the audience eff…
  • Tourism Experience 15% : Previous marketing or digital marketing experience to promote tourism.
  • Innovation 10% : Demonstrates how to capitalise on social media trends. ; Use of digital marketing tools creatively and evolving approaches to keep up with trends.
  • Engagement 10% : Explains how to work with retailers, partners and community organisations in a collaborative way. ; Understands how to form effective relationships with key stakeholders to meet the contract objectives. ; Planned approa…
  • Price 10% : Demonstrate value for money and a creative use of media within a limited budget. ; The price is set at a maximum budget, so it would be expected that the bidder will not return pricing above the limit.
Conditions of participation (what you must show)
None published in the notice. They may be in the tender documents.
Contract length and extensions
1 Dec 2026 to 30 Nov 2027. Extensions: The contract can be extended annually for a further two years after the initial term of one year. A Council resolution will be required to validate each year to be extended, unless otherwise agreed.
How to submit
Contractors should detail how they will meet the marketing brief, including all information outlined in the Tender Evaluation Criteria. Please email tenders to Rochelle Halliday clerk@petersfield-tc.gov.uk The Council's website is www.petersfield-tc.gov.uk Electronic submission: allowed.
New to public tenders? Plain-English guide to this page
Framework
An agreement that sets terms for work the buyer may order later, often from several suppliers. The value shown usually covers the whole agreement, not one job.
Open for bids / closing date
You must submit by the closing date and time, normally through the buyer's own online portal. Late bids are normally refused.
Clarification questions
A deadline for asking the buyer questions about the tender. It is earlier than the closing date.
Conditions of participation
What the buyer asks suppliers to show before they can be considered, such as experience, insurance or accreditations.
Bids are scored on
How the buyer will compare bids, usually a split between price and quality. A 60/40 split in favour of quality means the cheapest bid will not necessarily win.
Lots
A tender can be split into parts. You can often bid for only the lots that suit you.
Area (ITL)
The buyer names an official statistical area for where the work is, not a street address. Check the tender documents for the actual sites.
UK4 and other notice codes
Official codes for the type of notice. A "tender notice" means bids are being invited.

General explanations written by Tenderpatch, not part of this notice.

Description

Petersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town. The following marketing objectives have been set for delivery under this contract: • Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy. • Increasing footfall from a wider geographic base to help develop economic growth in the town. • Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns. • Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces. • Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content. • Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town. • Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom. Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029. Contract Value: £15,000 per year + VAT (£45,000 + VAT for 3 years if the contract is extended).