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Tenderpatch

Media Consumption Pathways and Trust

Department for Culture, Media and Sport

Open Interest closes in 21 days

Key facts

Deadline to express interest or request to participate
Friday 6 November 2026, 17:00 (UK time) Interest closes in 21 days
Buyer's estimated value
£1,500,000 (excl. VAT) The buyer's own estimate, not income to you.
Clarification questions deadline
26 October 2026, 17:00
Contract period
1 Mar 2027 to 28 Feb 2030
Procedure
Competitive flexible procedure
Notice type
Tender notice (UK4)
Suitable for SMEs (per buyer)
Yes

Decision brief

Taken from the buyer's published notice (shown as written, shortened where long). Tenderpatch has not added to or interpreted it. Always read the official documents before bidding.

How bids will be scored
  • Quality 80% : Full details will be provided at ITT stage (Stage2). 70% will be weighted towards quality 10% will be weighted towards social value
  • Price 20% : Pricing schedule will be provided within the ITT (Stage 2). 20% weighting will be toward price.
Conditions of participation (what you must show)

economic Legal and financial capacity conditions of participation Suppliers are required to satisfy the baseline financial capacity conditions set out in Part 3 of the Procurement Specific Questionnaire (PSQ). Bidders must self-certify and provide two years of verified financial statements demonstrating a minimum annual turnover equivalent to 1x the maximum estimated annual contract value (£400,000 per year). Where a bidder is a newly formed entity, or consortium relying on parent/associated entity support, alternative evidence of financial standing (such as parent company guarantees, bank references, or confirmed grant funding allocations) may be provided to satisfy this threshold on a pass/fail ba…

technical Technical ability conditions of participation To demonstrate technical capability under Part 3 of the PSQ, suppliers must provide details of two relevant case studies from the past five years that illustrate experience of a similar size, scale, and complexity to this requirement. Bidders must complete either Route 1 (Q15a & Q15b) for formal commercial/public contract history or Route 2 (Q15c & Q15d) for non-contractual, grant-funded, or academic experience. Submissions across both routes will be scored and evaluated against four weighted criteria: Research aims and scope, detailing the overarching research questions. (10%) The approach, design and execution of mixed-methods research methodo…

other Selection criteria: The department will use a two-stage competitive process. In Stage 1, candidate suppliers will be evaluated on a Pass/Fail basis against Part 1 (Supplier Information), Part 2 (Exclusions), and Part 3 Conditions of Participation (Financial Turnover threshold of £400k/year and Required Insurance Levels). Bidders meeting all Pass/Fail conditions will then be evaluated and ranked based on their response to Question 15 (Technical Ability Case Studies, completed via Route 1 or Route 2). Responses will be evaluated against four weighted criteria: Research aims and scope, detailing the overarching research questions. (10%) The approach, design and execution of mixed-methods resea…

Contract length and extensions
1 Mar 2027 to 28 Feb 2030.
How to submit
The information and/or documents for this opportunity are available on the Atamis e-sourcing portal: https://dcms.my.site.com/login . You must register on this site to respond. If you are already registered you will not need to register again, simply use your existing username and password. Please… Open dcms.my.site.com ↗ Electronic submission: allowed.
Changes the buyer has announced
  • Incorrect mention of framework.
Tender documents
No document links in the notice. Use the official notice link.
New to public tenders? Plain-English guide to this page
Framework
An agreement that sets terms for work the buyer may order later, often from several suppliers. The value shown usually covers the whole agreement, not one job.
Open for bids / closing date
You must submit by the closing date and time, normally through the buyer's own online portal. Late bids are normally refused.
Clarification questions
A deadline for asking the buyer questions about the tender. It is earlier than the closing date.
Conditions of participation
What the buyer asks suppliers to show before they can be considered, such as experience, insurance or accreditations.
Bids are scored on
How the buyer will compare bids, usually a split between price and quality. A 60/40 split in favour of quality means the cheapest bid will not necessarily win.
Lots
A tender can be split into parts. You can often bid for only the lots that suit you.
Area (ITL)
The buyer names an official statistical area for where the work is, not a street address. Check the tender documents for the actual sites.
UK4 and other notice codes
Official codes for the type of notice. A "tender notice" means bids are being invited.

General explanations written by Tenderpatch, not part of this notice.

Description

DCMS is seeking to commission a two-phase research project to investigate UK media consumption habits and public trust in media. Phase 1 would consist of a behavioural cohort study (or another appropriate methodology) to map the specific "user pathways" audiences take to find, consume, and value information across different media sources, such as traditional news broadcasts and social media, across different demographics. Building on these findings, Phase 2 would explore how individuals perceive trust in different media sources due to their own perception of mis/disinformation, assess the broader effects of these consumption pathways on factors such as viewer retention and wider social cohesion, as well as overall integrity of the UK's information ecosystem. This is part of the DCMS Science and Analysis R&D Programme, which supports R&D capability within the department. This project will run concurrently alongside three other large projects across 2027-2030; these include 'what works' research into AI adoption in DCMS sectors; a continuation of previous research to develop data-intensive approaches for capturing engagement at unticketed cultural, heritage, and sporting events/activities/locations, e.g. using mobile app data to model how people participate in our events; and a continuation of previous research to design and improve methods for holistically tracking the long-term impact of major events, tested on a major event.