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Tenderpatch
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Mosaic Public Sector

Essex County Council

Awarded

Key facts

Closing date
Not stated by the buyer
Buyer's estimated value
Not stated The buyer's own estimate, not income to you.
Procedure
Below threshold - unknown
Notice type
Contract details notice (UK7)

Decision brief

Taken from the buyer's published notice (shown as written, shortened where long). Tenderpatch has not added to or interpreted it. Always read the official documents before bidding.

How bids will be scored
Not stated in the notice.
Conditions of participation (what you must show)
None published in the notice. They may be in the tender documents.
Contract length and extensions
Period not stated.
How to submit
Not stated in the notice.
Tender documents
No document links in the notice. Use the official notice link.
New to public tenders? Plain-English guide to this page
Framework
An agreement that sets terms for work the buyer may order later, often from several suppliers. The value shown usually covers the whole agreement, not one job.
Open for bids / closing date
You must submit by the closing date and time, normally through the buyer's own online portal. Late bids are normally refused.
Clarification questions
A deadline for asking the buyer questions about the tender. It is earlier than the closing date.
Conditions of participation
What the buyer asks suppliers to show before they can be considered, such as experience, insurance or accreditations.
Bids are scored on
How the buyer will compare bids, usually a split between price and quality. A 60/40 split in favour of quality means the cheapest bid will not necessarily win.
Lots
A tender can be split into parts. You can often bid for only the lots that suit you.
Area (ITL)
The buyer names an official statistical area for where the work is, not a street address. Check the tender documents for the actual sites.
UK4 and other notice codes
Official codes for the type of notice. A "tender notice" means bids are being invited.

General explanations written by Tenderpatch, not part of this notice.

Description

Annual provision of Mosaic Public Sector at household level for the Essex County Council area. This is for more than 650k households across Essex (Essex districts only, no Southend and Thurrock). • Mosaic is a ready-made national customer segmentation tool developed by Experian • Mosaic classifies every household in the UK into one of 18 national 'groups' and 68 'types', based on their social, cultural and economic behaviour • Mosaic contains over 1,200 indicators which describe the likely characteristics and behaviour of each household • Mosaic contains data on themes such as demographics, lifestyles and communication preferences • Data is updated annually, and recently substantial improvements have been made to the dataset, moving from Mosaic version 7 to Mosaic version 8. • Mosaic is Experian's own dataset, not open access to the public, and unique in its breadth and depth. It is providing us with Essex-specific data on a household level, i.e. much more granular than publicly available data. Mosaic can be used for a variety of purposes, including: • To target specific sets of residents based on characteristics of our choosing • To profile current service users to better understand potential need and future demand for services • To tailor the way we interact with different types of residents • To target the allocation of preventative resources more effectively • To better inform our communications and marketing campaigns NB: This is a two year extension to an existing contract.